Lifestix

Art Direction

Lifestix is a brand of probiotic supplements owned by Lily of the Desert. I was responsible for the visual side of their social media presence which included art directing photoshoots, organizing visual strategy, creating graphics and developing post type styles. I worked alongside photographers, models, and copywriters to bring this brand to life online

Animation & Illustration

One of the stand out post types for Lifestix was the animation illustration. The illustration style was originally developed to add a fun kid-friendly flare to the brand which targets all ages, and ultimately transitioned into monthly animations that went a step further in highlighting each product. I created the animations using Procreate's frame by frame animation techniques which continued the casual hand-drawn style established in the still illustrations